Rather than chasing rapid change, in 2025 we concentrated on consistency, care, and follow-through. This meant strengthening the foundations of our self-guided walking and cycling holidays - experiences that encourage exploration on foot or by bike, support local businesses, and connect travellers with the places they visit.
Our partnerships remained central to this approach. Working closely with locally owned accommodations, transport providers, and suppliers, we deepened long-standing relationships and ensured that the value of travel is shared more directly within the regions we operate. These collaborations are not just operational - they’re part of how we ensure our trips remain rooted in local knowledge, character, and care.
We also placed strong emphasis on listening. Feedback from our team, partners, and travellers helped shape ongoing improvements across our trips and internal processes. By learning from these insights, we continue to refine how we operate and the experiences we create.
Building on previous commitments, we increased our support for trail maintenance - helping protect the landscapes we love to explore.
This report captures a year of meaningful progress, where consistent action and careful refinement strengthened the way we operate. It reflects a business focused on raising standards, evolving our approach, and delivering on the commitments we’ve made. As we look ahead, our ambition remains clear: to create self-guided travel experiences that connect people with places, support local communities, and encourage exploration by foot or bike.
The Macs Impact Report 2025 captures a year of steady progress and considered refinement. After a milestone 2024, our focus turned to embedding our values more deeply and strengthening how we operate across the business.
The Macs Impact Report 2024 celebrates our B Corp certification and highlights key achievements like trail conservation, employee well-being and carbon offsetting.
Learn about our path stewardship commitments and how we give back to help maintain and restore popular trails.
Discover more about our commitments.
At Macs, we don’t do tour buses, groups, or guides. Instead, we give you the freedom and confidence to have your own self-guided walking or cycling adventure.
This is active travel led by you.
You choose your departure date and who you travel with, we do the rest.
We sort accommodation and luggage transfers and provide your route in an easy-to-use app.
We give you everything you need to travel independently but we're here 24/7 if you need us.
Getting from A to B under your own steam is intensely rewarding. With Macs, you'll see the world, and yourself, differently.
Australia
New Zealand
South Africa
European Union